To rebrand or not to rebrand? For KeyCentrix, the answer was clear. It was time to rebrand in an effort to revitalize and refocus towards their pharmacy customers’ changing needs within an evolving healthcare ecosystem.
KeyCentrix and its products, NewLeafRx pharmacy management software and FlexTrax point of sale, reside at the core of the healthcare ecosystem, catalyzing all pharmacy industries to move forward. The NewLeafRx pharmacy solution is central to bringing all the communities within the ecosystem together for better patient outcomes. Shifting the brand’s gears to focus more on this core of pharmacy continues to mark KeyCentrix as a trailblazer in the industry while they achieve new heights.
In the rebrand, all aspects of KeyCentrix were affected. First and foremost, the logo transformation took on new meaning. Through this process and its levels of discovery the new symbol helped clarify KeyCentrix’s goals. The old logo, which can be viewed as an abstract cocoon evolving into a butterfly with its springtime colors, underwent metamorphosis allowing the logo to break free from its cocoon and shift into a complete butterfly, now emerging from its cocoon of neurons and technology circuit symbols. The new logo reflects the scope and future of KeyCentrix. It is about the manifestation of thought evolution and revolution into progress and advancement, where once lived only possibilities. The springtime colors of the old logo are still part of the new brand, yet simplified and more reflective of KeyCentrix bridging the link between technology and healthcare.
The rebranding loop continued with complete updates to the website, print collateral, advertising, email marketing, tradeshow booths, branding of software - down to the tagline “Next Level of Pharmacy Management Systems” and more. The rebrand strongly underscores how KeyCentrix and its latest products, NewLeafRx and FlexTrax, interconnect technology and the healthcare community whilst taking them into the future. The products are the real testimonials to KeyCentrix being the next level of pharmacy management systems.
KeyCentrix has been supporting the pharmacy industry for over 40 years. The team has foresight into where pharmacy is headed. And as an influencer within the pharmacy industry, KeyCentrix plans to continue growing and expanding its brand with the community through continued technology solutions development, thought leadership, educating, supporting and sharing of ideas on the future of the industry by collaborating with multiple associations and outlets. KeyCentrix has recently joined forces with PharmacyPodcastNetwork.com as a sponsoring partner and will be part of upcoming shows, including the proliferating specialty pharmacy market. Plus, with amped up social media outlets and regular blogs, including guest bloggers, the KeyCentix rebrand will continue to broaden its outreach into the digital world and beyond.
KeyCentrix is more than software. KeyCentrix is the next level of pharmacy management systems — moving the pharmacy ecosystem forward.
To learn more and to experience a demo visit www.keycentrix.com or contact KeyCentrix at 800-444-8486.