Keycentrix Debuts New Brand Image

Implementing dynamic new visual brand to represent the organization and where it’s headed.

(Wichita, Kan.) Wichita’s hidden tech gem has a brand-new image. Keycentrix, a nationally recognized healthcare software and technology company, is implementing dynamic new visual brand imagery that better represents the organization and where it’s headed.

Keycentrix, which has always been based in Wichita, has been providing software solutions to the healthcare and pharmacy industries for more than 45 years. During that time, they’ve evolved to include a portfolio of inventory management and point-of-sale systems that help independent and specialty pharmacies better manage their operations and workflow, boosting their profitability and ability to serve their patients.

“Keycentrix will always be focused on providing outstanding technology solutions and customer support to the clients we serve,” said President and CEO Luis Rodriguez.

“We measure our success by our ability to help our clients thrive.” - Luis Rodriguez

Moving forward, Keycentrix will continue to offer Newleaf®, Flextrax®, RxKey® and Sendkey®. These products offer specialty, retail, and mail-order pharmacies affordable and configurable solutions.

“We also have several exciting potential changes on the horizon that should help us see dramatic growth, employ more people and give more back to our community,” Rodriguez said.
Keep an eye on them – there’s more big news to come.

About the Rebrand

The Keycentrix team solicited corporate identity firm Gardner Design to rebrand the company in an authentic way. Designer Nathan Holthus created the new visual identity to better connect audiences with Keycentrix’s true position as a forward-thinking, approachable and innovative technology solutions provider.

“The new Keycentrix visual brand really does showcase what they have to offer.” - Bill Gardner

“The mark Nathan crafted conveys the process of workflow while the color gradation symbolizes constant progress. It’s paired with a lower-case sans-serif font that takes the edge and intimidation out of technology, showing that both they and their software are easy to interface with.” said Bill Gardner, founder and president of Gardner Design.

They will continue to utilize Gardner as their branding partner moving forward as they implement their new imagery and brand messaging.

“I’ve loved working with the Keycentrix team to help them connect to what their brand really is,” said Emily Juhnke, Gardner Design’s director of brand transformation. “This identity will go a long way toward helping current and potential customers easily connect to who they are and the caliber of their products.”

The new visual brand imagery will be debuted in full at the National Association of Specialty Pharmacies Conference in Washington, DC, on September 24. Those interested in learning more about Keycentrix and its products can visit or call 1.800.444.8486.
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